Customer Data Cleaning Robot

Our customer was a local council in Victoria who needed to undertake significant customer data cleaning as they were building a single customer view to help them better serve their ratepaying community. They had customer information spread across multiple cloud and on-premise systems that had accumulated over many years of operation.

Customer information had grown unchecked in the business, resulting in out-of-date information, duplicate customers and conflicting information across the CRM, financial and document management systems. The estimated human effort required to cleanse all this customer information was over 6 months. This was a prohibitive cost in terms of of staff time, not to mention the cost in terms of employee satisfaction at executing such a tedious task.

Leveraging an enterprise framework, a robot was quickly developed that could successfully move through an end-to-end process of cleaning customer information across all systems. The robot navigated each system, applied rule-checking logic and executed the necessary steps to clean customer data, whilst producing a report to the business of its activities. By automating this process, staff were able to focus on more valuable tasks such as customer interaction and planning. The business could also reliably use their systems for information to drive informed decision making about their customers.